Non-alcoholic beer · honest comparison
Heineken 0.0 vs Go Brewing
An up-to-date, side-by-side look at two non-alcoholic beers — who makes them, how they're made, and how they actually compare. No spin, just the facts.
Last updated June 2026
Credit where it's due
Heineken 0.0 spent serious marketing money telling the world it's OK to order a non-alcoholic beer — “0.0 Reasons Needed,” F1 sponsorships, the works. That global push did as much to destigmatize NA beer as any single campaign, and it opened doors for every brand that followed.
At a glance
| Heineken 0.0 | Go Brewing | |
|---|---|---|
| Founded | 2017 (US 2019) | Launched DTC 2023 · retail 2024 |
| Based | Amsterdam, Netherlands | Naperville, Illinois, USA |
| Ownership | Heineken N.V. | Independent |
| How it's made | Brewed then alcohol removed by gentle distillation | Brewed & canned from scratch in its own brewery — never de-alcoholized |
| NA range | 0.0 lager + flavored 0.0 variants | 11–12 rotating styles — IPAs, sours, lagers, gluten-free & more |
Figures reflect publicly available information at the time of writing; methods and ranges evolve.
Where Go Brewing fits in
We'll be straight with you: next to the category's giants, Go Brewing is small and young — we launched direct-to-consumer in 2023 and only hit retail shelves in 2024. Heineken 0.0 has a real head start, and we respect that.
What's different is how we make it: every Go beer is brewed and canned from scratch in our own Illinois brewery and kept naturally low — never de-alcoholized or diluted. That's let us move fast and win medals across the World Beer Cup and Best of Craft Beer Awards, and it's why we're now one of the fastest-growing non-alcoholic brands in the US (Nielsen, 2025).
Want unfiltered opinions? We're easy to find on Untappd with thousands of ratings, and our mixed pack has been featured on Amazon's “Most Wished For” in non-alcoholic beer.
The only real test is taste
Try a Go Brewing mixed pack and judge for yourself — alongside Heineken 0.0 or on its own.