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How I cut back
How I cut back on drinking
Practical tips from my own experience: the challenges I hit when I cut back, and what I did about each one. My words, from my story, my 75 Hard lessons and my 100 days post.
Heather and Joe, present day
Why did I decide to cut back?
Joe, back when it was just one of those things
Drinking is just one of those things. At least, it always has been in my family. Me? I started drinking as a teen. Some weeks I'd have one drink. Others, I'd have six or seven in a night. But I never thought I had a problem. And till I was in my 40s, it was just one of those things. Then COVID hit.
My wife, Heather, and I started consuming even more booze, made poor decisions at mealtime and developed other unhealthy habits. After a while, the scale and my annual blood work told me something had to give.
Week after week, my cravings for alcohol started to subside. But some nights, I still just wanted a beer. I needed something to satisfy that craving but help me stay on the path.
That's when I turned to non-alcoholic beer, which did just that.
My wife Heather did this with me. More than the results, we were in this together. I also had an awesome peer group — we just created a text group to make it as easy as possible to interact.
How do you go out to bars when you're drinking less?
Inside the Go Brewing taproom
As the world started to open back up, Heather and I found it challenging to stick to our new habits when almost everywhere we went, it was all about alcohol. We loved the ambiance of bars and breweries but didn't have a lot of options if we didn't actually want the alcohol!
No joke — at day 60, it all started to sound appalling.
Around the 60-day mark, it hit me. I was just... happier. Lighter. Cracking jokes and letting things roll off my back, kind of like how I was before alcohol ever entered the equation.
When I started Go Brewing, a non-alcoholic—or NA—brewery, quitting drinking wasn't the endgame. Actually, NA beer was my strategy to reduce the alcohol, not eliminate it.
Will I drink again? Maybe, but it'll be an intentional decision, not a compulsion. And when I get that craving? Well, I have an arsenal of the best NA beer on the planet at my disposal. Not a bad safety net.
What's your advice for someone who wants to cut back?
Whether you do a challenge like this or not, I've found just committing to do something uncomfortable at least once per day makes all the difference. Just start small if you are stuck. If I can do it, you can too!
Verified buyers on gobrewing.com and Amazon. Unedited, trimmed for length.
★★★★★
“If you are looking to cut back on alcohol or simply want to enjoy a few beers with friends while still being able to drive safely, this is exactly what you need.”
John C. · Verified buyerGo Brewing · gobrewing.com · Aug 2026
★★★★★
“I've been drinking na beers for a few years now since I stopped drinking and I think had nearly all of the brands at some point. Go Brewing is flat out NEXT level.”
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