Our Brews
Cold Standard
A beer for the rest of us.
Each 6-pack you add is $1 less than the last: $14.99, $13.99, $12.99… down to $0.99 for the 15th. Free shipping on 4+.
Launch offer valid on one-time orders of Cold Standard only, while supplies last. Not valid on subscriptions, with other offers, or with cash back. Up to 15 six-packs per order.
6-pack 12 oz cans
$14.99
🚚 Ships next business day · Free on 4+ 6-packs
The commercial
Good for them.
Cold Standard. A beer for the rest of us.
Join the Launch Party — 6-packs as low as 99¢ Every 6-pack you add gets $1 cheaper
A beer for the rest of us. Cold Standard ★ American Lite Brew
Cold Standard ★ American Lite Brew
Non-alcoholic — 12 fl oz cans
Ingredients
Water, barley, corn, hops, yeast, natural flavors.
The best NA beer ever
The non-alcoholic beer you hand someone who swears they don't drink NA beer. White bread, corn flakes, a whisper of honey. Clean, dry finish.
- Calories
- 45
- ABV
- Under 0.5%
- Bitterness
- 13 IBU
- Serve
- Ice cold
Full transparency
What's inside
Nutrition
Ingredients
- Water
- Barley
- Corn
- Hops
- Yeast
- Natural Flavors
Brewing specs
- Bitterness
- 13 IBU
- Color
- SRM 3
- Carbonation
- 2.65 vol CO₂
- Style
- American Lite
Tasting notes
- Look
- Dark yellow and clear
- Aroma
- White bread, corn flakes, and honey
- Taste
- Slight sweet corn flavor, very clean
- Mouthfeel
- Thin, somewhat dry, low bitterness
- Finish
- Clean
Tested & made
- 100+ customers tasted Batch 001 and told us what they thought
- Under 0.5% ABV
- Brewed in Naperville IL
12 oz cans · 6-pack · UPC 850087534109
Years in the making
So simple. So good.
This beer took us years. Every batch before it taught us how to get more out of a non-alcoholic beer, and Cold Standard is where it all came together. Legit one of our favorites — that's how we know we're onto something.
How to drink Cold Standard
Toss it in the cooler. Mix it in.
Put it in the cooler or the fridge with everything else. Share one with a friend. If they can tell it's non-alcoholic, we want to hear the story.
Tell us the story
Beer Club
Join the club.
Save up to 17% on every order.
- Members-only drops
- Free shipping
- Skip or cancel anytime
Good to know
FAQ
Is it actually non-alcoholic?
What makes Go different?
How fresh is it, really?
How many calories?
Do you ship to my state?
Coming to stores in January.
Launching at retail partners across the US.
Now casting
Be a Non-Influencer.
Like beer but don't love to post about it? Perfect. We're sending Cold Standard to regular people. If you're picked, all we ask is that you share it with a friend or a neighbor — like the good old days.
- No followers needed. No posts, no tags, no hashtags.
- If you're picked, we send you Cold Standard.
- All we ask: share it with a friend or a neighbor.