Joe & Heather
The founders' story
Why we built Go.
At least, it always has been in my family. Me? I started drinking as a teen. Some weeks I’d have one drink. Others, I’d have six or seven in a night. But I never thought I had a problem. And till I was in my 40s, it was just one of those things. Then COVID hit.
My wife, Heather, and I started consuming even more booze, made poor decisions at mealtime and developed other unhealthy habits. (But hey, show me anyone who didn’t develop a vice at the start of the pandemic, even if it was just baking more bread than they could eat). After a while, the scale and my annual blood work told me something had to give.
One day, while nursing our hangovers, we made a pact to stop drinking for 75 days. And it was hard at first. But week after week, my cravings for alcohol started to subside. But some nights, I still just wanted a beer. I needed something to satisfy that craving but help me stay…








