Non-alcoholic beer · honest comparison

Guinness 0.0 vs Go Brewing

An up-to-date, side-by-side look at two non-alcoholic beers — who makes them, how they're made, and how they actually compare. No spin, just the facts.

Last updated October 2026

Credit where it's due

Guinness 0.0 took the world's most iconic stout and made it alcohol-free — no small feat, and a genuine expansion of what NA beer can be beyond lagers and IPAs. When an early batch had an issue they pulled it and relaunched responsibly. Bringing a 260-plus-year-old icon into the NA world helped a lot of people give the category a first try.

At a glance

Guinness 0.0 Go Brewing
Founded 2020 (relaunched 2021) Launched DTC 2023 · retail 2024
Based Dublin, Ireland Naperville, Illinois, USA
Ownership Diageo Independent
How it's made Brewed then alcohol removed by cold filtration Brewed & canned from scratch in its own brewery — never de-alcoholized
NA range Single NA stout 11–12 rotating styles — IPAs, sours, lagers, gluten-free & more

Figures reflect publicly available information at the time of writing; methods and ranges evolve.

Where Go Brewing fits in

We'll be straight with you: next to the category's giants, Go Brewing is small and young — we launched direct-to-consumer in 2023 and only hit retail shelves in 2024. Guinness 0.0 has a real head start, and we respect that.

What's different is how we make it: every Go beer is brewed and canned from scratch in our own Illinois brewery and kept naturally low — never de-alcoholized or diluted. That's let us move fast and win medals across the World Beer Cup and Best of Craft Beer Awards, and it's why we're now one of the fastest-growing non-alcoholic brands in the US (Nielsen, 2025).

18,000+
Untappd ratings
8,000+
Stores, 31 states
2,400+
Verified reviews
Illinois
Made in

Want unfiltered opinions? We're easy to find on Untappd with thousands of ratings, and our mixed pack has been featured on Amazon's “Most Wished For” in non-alcoholic beer.

The only real test is taste

Try a Go Brewing mixed pack and judge for yourself — alongside Guinness 0.0 or on its own.

Guinness 0.0 vs Go Brewing — FAQ

Is Go Brewing bigger than Guinness 0.0?+
No — Guinness is a Diageo brand with global scale. Go Brewing is a small, fast-growing independent that launched DTC in 2023 and reached retail in 2024.
Are they made the same way?+
No. Guinness 0.0 is brewed full-strength and then has the alcohol removed; Go Brewing is brewed to a naturally low ABV from the start, so nothing is stripped out afterward.
How is Go Brewing made?+
Every Go beer is brewed and canned from scratch in our own Illinois brewery and kept naturally at 0.5% ABV or less — never de-alcoholized or diluted.
Does Go Brewing have gluten-free options?+
Yes — our Freedom line is crafted without gluten. Check each product page to confirm.
Where can I buy Go Brewing?+
Online and in 8,000+ stores across 31 states, plus our taproom in Naperville, IL.