Go Brewing Kroger

Kroger Spring 2027 New Item Review

Thank you, Kroger.

For the partnership — and the shelf that proved it.

You gave us the shelf. Everything we have goes behind this expansion.

Prepared for Mike Davis · Go Brewing · Naperville, IL

+244%

Fastest-growing NA brand in Kroger

L52W · 1,733 outlets

$1.16MM

Kroger sales, L52W

#10 of the entire NA set

+81%

Fastest-growing NA craft in grocery

12x the craft subsegment

$250K

Marketing behind the launch

Funded by us

A top 7 NA craft brand on one-sixth the distribution.

$22+ per store per week — 30% above the NA craft median.

The full plan

Retail Line Review 2027

Yours to keep and forward.

Download the deck (PDF)Open full screen

The campaign

Cold Standard

American Lite Brew. 45 calories.

Download the launch deck (PDF)View the launch deck
200K+
Online customers
4x
World Beer Cup winner
#1
Rated NA brand on Untappd
100%
Brewed in house · 2 owned facilities

Anything you need

Let's get to work.

Will Parker
will@gobrewing.com
419.783.8748

NIQ (Nielsen) · Kroger Gateway (Circana)