Burn it down: The man behind the beer

Meet Ben Mollin

Burn It Down. Build It Back Better.

Confident. Creative. Determined.

That’s what most people see when they look at Ben Mollin. But the real story runs deeper.

At 14, Ben faced a darkness that nearly ended his life. What he thought was the end became the beginning of a journey marked by resilience and reinvention. Years later, after losing his parents, grief and depression returned. Despite outward success as a celebrity hairdresser, he was burned out, unhealthy, and unraveling behind the scenes.

He had two choices: escape — or dismantle the life that was destroying him.

He chose to burn it all down.

Starting over with nothing but imagination and grit, Ben rebuilt from the ground up. Today, he is an award-winning speaker, 3-time Ironman finisher, ultramarathon runner, internationally recognized hairdresser, and leader in personal development and peak performance. He now helps others break patterns, face fear, and build lives by design.

His story is captured in Deconstructed: Kill the Thing That’s Killing You — a raw, honest, and unexpectedly funny look at fame, addiction, loss, and reinvention.

Because sometimes you have to tear it all down to become who you were meant to be.

Ready to burn it down?

Join us March 7 in the taproom for a live reading and conversation with Ben. Then return March 8 for an hour long run, and cold plunge — a powerful reminder that growth happens when you lean into discomfort.

Two days. One message. Not Afraid of Anything.

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Deconstructed

Deconstructed: Kill the Thing That’s Killing You is Ben Mollin’s unfiltered memoir about breaking down so you can build back better. After achieving outward success as a celebrity hairdresser, Ben hit a wall — burned out, unhealthy, and trapped in a life that was quietly destroying him. Instead of giving up, he chose to dismantle everything that was killing his joy and purpose. The book takes readers on a raw, gritty, and surprisingly funny journey through burnout, depression, addiction, loss, and the hard work of reinventing a life that truly matters. Ben’s story is brutally honest and deeply human, offering insight, resilience, and a powerful message: sometimes you must destroy what’s killing you in order to become who you were meant to be.

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Listen to a Sneak Peek of Deconstructed: Kill the Thing That’s Killing You

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Keep up with ben
Go Brewing Packaged Beer 6-pack 12 oz cans Beer of the Month: Burn It Down IPA 2.0

All new: Burn it down IPA

Three years ago, we brewed a beer inspired by Ben’s story — the courage to tear down the life that’s destroying you and rebuild from the ground up.We called it Burn It Down. It wasn’t just a name. It was a mindset. Now, three years later, we’re releasing Burn It Down 2.0 — a fresh chapter of our IPA-style hoppy brew, crafted with the same bold spirit and an even stronger message: Not Afraid of Anything. The new version officially drops March 1. Sometimes you have to burn it all down to start over again. To let go of what no longer serves you. To rebuild with clarity, strength, and purpose. This new version honors the journey — the setbacks, the breakthroughs, the relentless forward motion. Because reinvention isn’t a one-time event. The journey never ends. It just keeps getting better.