I started drinking as a teen. Some weeks I’d have one drink. Others, I’d have six or seven in a night. But I never thought I had a problem. And till I was in my 40s, it was just one of those things. Then COVID hit.
My wife, Heather, and I started consuming even more booze, made poor decisions at mealtime and developed other unhealthy habits. (But hey, show me anyone who didn’t develop a vice at the start of the pandemic, even if it was just baking more bread than they could eat). After a while, the scale and my annual blood work told me something had to give.
One day, while nursing our hangovers, we made a pact to stop drinking for 75 days. And it was hard at first. But week after week, my cravings for alcohol started to subside. But some nights, I still just wanted a beer. I needed something to satisfy that craving but help me stay on the path.
That’s when I turned to non-alcoholic beer, which did just that. As the world started to open back up, Heather and I found it challenging to stick to our new habits when almost everywhere we went, it was all about alcohol. We loved the ambiance of bars and breweries but didn’t have a lot of options if we didn’t actually want the alcohol!
That’s when the idea of Go Brewing emerged. What if we could produce a non-alcohol and low-alcohol beer without the negative side effects AND have a tap room with great music and entertainment?
Less than 18 months later, we formed an incredible founding team, made hundreds of recipes working with the best brewers and beer-quality consultants in the business. And now, we’ve opening our doors (online and our taproom) for business.