In memory of Emma Charlotte
This beer is for Emma
Our taproom manager, Jordan, lost her daughter Emma Charlotte to cancer when Emma was four years old. Now Jordan is on a mission to help other families facing pediatric cancer — and we crafted this beer with her to do exactly that. 50% of every sale goes to pediatric cancer research.
Thank you for your support.
Read Emma’s story
In memory of Emma Charlotte
Brewed for one of our own
Forever Bloom
Hazy IPA · Non-Alcoholic
The beer
What you are drinking
- ABV
- <0.5%
- Calories
- 70
- Size
- 12 oz
Water, Barley, Oats, Wheat, Hops, Yeast
Jordan manages our taproom in Naperville.
Emma is her daughter.
This beer is for both of them.
Emma and her mom, Jordan
In Jordan's words
It was just Emma and me, side by side.
Emma Charlotte was a spunky, vibrant, and deeply loving four-year-old girl. She had a gift for lighting up every room she walked into — and made it her personal mission to have everyone laughing by the time she left. Almost always dressed in whichever Disney princess costume was closest, Emma was the true life of the party.
We lived a slow, intentional life in sunny Oceanside, California — our days filled with beach trips, hiking, kayaking in the harbor, spontaneous trips to Disneyland or the zoo, and winding coastal drives that led to tent camping in Yosemite. It was just Emma and me, side by side. Our own little world — full of joy, wonder, and love.
Emma was diagnosed with cancer just shy of her 4th birthday. In an instant, our sunny days turned into hospital rooms, scans, and the kind of conversations no parent should ever have to face. But even through the fear and chaos, Emma stayed Emma — bright, brave, and endlessly kind. She faced every MRI, every needle, every round of chemo with a strength far beyond her years.
There were good days — days when we were allowed to leave the hospital to go to the annual county fair, days when friends were allowed to come visit, and even the day we got to celebrate her fourth birthday in our own home. There were even moments we believed we were on the other side of it. But cancer has a way of rewriting stories, even the ones told with so much love and fight.
The bad days came quickly. The kind where time blurs, and all you can do is hold your child close. Watching Emma's light dim while she fought so hard was the greatest heartbreak of my life. She passed away just after turning four, wrapped in love and surrounded by the people who adored her.
Emma's battle with cancer was unfair and brutal — but she met every moment with grace and grit. She taught me what true courage looks like. And while cancer took her life, it could never take her spirit.
“Because love like Emma's doesn't disappear. It grows. It blooms. It becomes action.”Jordan
“Emma's story isn't just ours.”
“It's part of a much bigger and more devastating reality. Childhood cancer is the leading cause of death by disease in children in the United States, yet it receives only a fraction of federal cancer research funding. That needs to change.”
Figures as published on the Forever Bloom campaign page
43 children a day, in every state.
A one-day fundraiser can only reach the people who can drive to it.
So we put Emma's beer online. Order it from anywhere, and half of it goes to pediatric cancer research.
Where the money goes
Pediatric Oncology at Northwestern Medicine Central DuPage Hospital
In partnership with Lurie Children's, NMCDH offers specialized oncology care to young patients of all ages. As part of the Children's Oncology Group, its patients get access to the latest clinical trials and treatment methods.
$0 raised toward our first $10,000
50% of every order · counted live
Want to add to it?
Your order already sends 50% to the fund. If you want to give more on top of that, it goes to the very same place.
50% of sales · no cap · until we sell out
If you're local to Chicagoland
Join us Saturday, September 19th
A day with friends and loved ones celebrating the life and memory of Emma, raising money for pediatric cancer research and support programs.
Go Brewing / Blind Corner Taproom · Naperville
The bike ride
Departs the taproom at 10am. Two routes — Bloom at 34 miles, Blossom at 10 and family-friendly. $25 a rider, includes a beer ticket and two raffle tickets.
The event
Taproom doors open at noon. Food, live music and a silent auction through the afternoon. Everyone welcome, ride or no ride.
Forever
Emma
It grows. It blooms. It becomes action.
Go Brewing donates 50% of net sales of Forever Bloom — gross sales less discounts, shipping and tax — to Pediatric Oncology at Northwestern Medicine Central DuPage Hospital. No cap, no end date, until the beer sells out.