We survey our customers after each purchase and have been doing so throughout 2023. This isn't some third-party guesswork; it's zero-party data straight from our customers, without relying on any analytics software.
Most months, the numbers are pretty damn consistent, making them quite predictable.
But September? That's a different story.
Before diving in, let's look at what our typical data reveals, based on responses from over 1,500 customers about why they chose our non-alcoholic brews:
- 51% aim to cut back on alcohol.
- 32% have quit drinking altogether.
- 9% have medical reasons.
- 8% are simply curious.
In September, however, something shifted. The number of people stating they'd quit drinking altogether jumped to 42%, marking a 35.5% increase.
So, why the shift?
Is this the aftermath of one wild summer? A prelude to Sober October? Or does it signal a broader change in drinking culture?
We're eager to hear your thoughts.
PS: Later this week I'll reveal three no BS tips that keep my mind in check when it comes to creating and eliminating habits. Sign up for the DL.