Non-Alcoholic Beer Consumption Trends: Why People Stop Drinking

We survey our customers after each purchase and have been doing so throughout 2023. This isn't some third-party guesswork; it's zero-party data straight from our customers, without relying on any analytics software.

Most months, the numbers are pretty damn consistent, making them quite predictable.

But September? That's a different story.

Before diving in, let's look at what our typical data reveals, based on responses from over 1,500 customers about why they chose our non-alcoholic brews:

• 51% aim to cut back on alcohol.
• 32% have quit drinking altogether.
• 9% have medical reasons.
• 8% are simply curious.

In September, however, something shifted. The number of people stating they'd quit drinking altogether jumped to 42%, marking a 35.5% increase.

So, why the shift?

Is this the aftermath of one wild summer? A prelude to Sober October? Or does it signal a broader change in drinking culture?

We're eager to hear your thoughts.

🍻JC

PS: Later this week I'll reveal three no BS tips that keep my mind in check when it comes to creating and eliminating habits. Sign up for the DL.