HYROX × Go Brewing
Share your HYROX story.
Every athlete has a reason. We want to hear yours.
Tell us your storyTell us yours
Every athlete has a reason.
We've seen and heard so many incredible stories about what inspired people to take the leap and start training for Hyrox. For some, it was a new challenge. For others, a personal goal, a mindset shift, or a moment that pushed them to finally say yes.
Every journey starts for a different reason — and now we want to hear yours. Fill out the application to share your story, and selected submissions will be spotlighted across our social channels.
What made you decide this was your time to begin?
Our CEO & Founder
See Joe's story.
For me, fitness has always been part of my life — but I wasn't always consistent, and I certainly didn't think much about structured training. Then COVID hit. Like a lot of people, my routine changed, and so did my habits. I found myself less active, making excuses, and letting my health slide. I knew something had to change.
I wanted a challenge — something measurable, something that would push me physically and mentally, and hold me accountable. That's when I discovered Hyrox. It wasn't just another workout or race; it was a test of endurance, strength, and strategy all in one. I dove in, started training seriously, and quickly realized it was more than fitness — it was a mindset shift.
Hyrox taught me discipline, consistency, and the satisfaction of crossing a finish line I had worked for week after week. It wasn't about being perfect; it was about showing up, challenging myself, and seeing progress I never thought I could achieve.
That experience changed not just how I approached fitness, but how I approached life — setting goals, pushing through discomfort, and celebrating small wins along the way. And that's why I started: to push myself, to find a new level of resilience, and to show that no matter your starting point, it's never too late to take on a challenge and transform your habits.
Your story, your spotlight
Why not you?
We're reviewing applications all season long and filming as we go. If your story lands, we'll share it across our channels, capture your race, cover your entry to an upcoming city, and send you home with a Hyrox swag kit.
The medal shelf
Medals. Reviews. Real proof.
Independent drinkers. Independent judges. The numbers tell their own story.
Voted by actual drinkers. Highest member-rated NA brewery on the platform.
World Beer Cup 2024 and 2025. Non-alcoholic categories.
Year-over-year growth leader in the U.S. non-alcoholic beer category.
Your turn
Share your story.
Tell us what made you decide this was your time. A few quick questions — no wrong answers. Selected stories get spotlighted, filmed on race day, and set up with an entry to an upcoming city.
Applications reviewed all season long.