What is HYROX
A global fitness race pulling 1M+ athletes a season — and Go Brewing is at every U.S. event.
The race
Eight 1km runs, eight functional workout stations, one clock. Sold-out arenas in Chicago, Anaheim, DC, Miami, Dallas, and every city on the schedule. Elite endurance athletes and everyday competitors line up at the same start.
Our role
Official non-alcoholic beer sponsor. Cans in hands at the finish-line for competitors that earned a beer and want one without compromise. Branding on the course, in athlete comms leading up to race day, and engaging activations and sampling in the venue all race weekend.
In-market activation
What we're bringing to your market.
Race weekend spikes NA search, foot traffic, and trial. Here's the marketing playbook that drives amplification to your market.
Step 01
Digital ads
We target HYROX search in your market. Athletes land on us — and a map to the retailers and offers for Go Brewing.
Step 02
Race-weekend BOGO
Featured BOGO drives competitors straight to retailers to increase rate of sale at select chains.
Step 03
Sampling & events
Cans in hands at the venue, on-premise accounts, gyms, and run clubs. Real brand experiences throughout the weekend.
ON PREMISE
Give us five on-premise accounts.
Pick five bars, taprooms, or restaurants that are crushing or need to grow. We'll feature them in our athlete comms, on our landing page and can work with them to coordinate a sampling to up the ante for race weekend.
The medal shelf
Medals. Reviews. Real proof.
Independent drinkers. Independent judges. The numbers tell their own story.
Voted by actual drinkers. Highest member-rated NA brewery on the platform.
World Beer Cup 2024 and 2025. Non-alcoholic categories.
Year-over-year growth leader in the U.S. non-alcoholic beer category.
Run this program with us.
The more you lean in, the bigger HYROX gets in your market. Pick the accounts, pull in your reps, tell us where you want the noise — we'll match it with athlete comms, sampling, and the national spend already behind Go Brewing. Race weekend is a team sport.
sales@gobrewing.com