Everything imagined is real.
This sour brew with the perfect amount of sweetness is an ode to creators. The new school—the ones who build new things, try new things, and make the world more interesting with the shade of a pencil, the spray of a can, and the brush stroke.
american noble hops
Who Inspired This Beer?
Eric Harold is an artist who, like many, uses his passion for creation as an escape. For him, the journey begins as soon as he reaches for the can of paint.
Tapping into the present and shutting out electronics and the 24/7 stimulation of our world allows him, and others, to turn their creative volume up to 10 and exercise their passions.
We witnessed Eric’s passion for creating as, in 3-second bursts at a time, he used our brewery as his canvas and created the graffiti motif you see throughout our space.
The power of the ‘live to create,’ mindset that fuels Eric and others while rebelling against the social norms is what we call New School.
To the artists, creators, and rebels out there, this brew is for you.